Marketing and Communications Coordinator
Position Title: Marketing and Communications Coordinator
Entity: CGLR Foundation
Reports to: President and CEO
The Marketing and Communications Coordinator is responsible for all outward-facing communications, including digital content creation, management of the Council of the Great Lakes Region’s (CGLR) editorial calendar and social media presence (currently Twitter, LinkedIn and YouTube), and producing CGLR’s events across all initiatives, both online and in-person. This role will also administer the CGLR membership program, and provide logistical and administrative support for all of CGLR’s public events. The position communicates with a diverse range of stakeholders and works both independently and collaboratively within a small, close-knit team in a fast-paced, deadline-driven environment.
Key Results for 2021
- Create and implement a content strategy for CGLR, including blog, newsletter/email, Twitter, LinkedIn, YouTube and online event production.
- Work with the President and CEO and consultants to maintain CGLR’s overall brand strategy, while supporting the development of sub-brands, with particular focus on and ownership of the Great Lakes Economic Forum brand (GLEF), and the development of the other sub-brands, the Great Lakes Higher Education Consortium and the Great Lakes Circular Economy Partnership.
- Develop a deep and passionate understanding of CGLR’s issues and ecosystem, in order to position the organization as a thought leader within the region, a known source for all issues relevant to stakeholders that leverages the content of other partner and non-partner organizations to define the conversation.
- Work with the President and CEO to begin planning the Great Lakes Economic Forum in 2022 in Chicago and ensure attendance of at least 200 key stakeholders from the region.
- Develop the reputation of CGLR as the ‘go to’ for businesses, governments, academia, and the nonprofit sector in the region for reliable information, by:
- Curating content of interest with blog posts focused on key Great Lakes sectors of interest to CGLR; develop and upload supporting social media posts to support these blogs and drive traffic to the site.
- Curating meaningful conversations and content to attract, engage, and retain the interest of key businesses in the region.
- Identify, develop and manage ongoing relationships with business, government, academic, and nonprofit thought leaders and those who influence them, especially through social media, CGLR platforms, and complementary events (eg. Reuters Responsible Business Summit, UN CEO Water Mandate).
- Position CGLR as a leader in the dissemination of research and news pertaining to relevant Great Lakes issues by staying abreast of current events and media coverage.
- Plan and execute content pipelines for all forms of marketing communication including email, website, social media, and events.
- Manage the CGLR website, including our member directory and resource library.
- Manage Twitter account and actively post relevant organizational and industry content;
- Manage LinkedIn account by posting regular content and engaging business leaders directly about sponsorship and partnership opportunities.
- Execute the brand guide and brand voice consistently across all organizational platforms and channels.
- Plan and implement CGLR events, including the annual Great Lakes Economic Forum, including:
- Planning content for events in partnership with other team members and partners.
- Developing a marketing strategy to promote each event across CGLR channels and partner channels.
- Managing technology for each event, including registration platform.
- Recording each event and ensuring that an edited version is available for streaming on YouTube, as well as clips for usage in social media channels.
- Recruit and manage communications and social media interns; managing their completion of projects.
- Identify potential members from attendance at events, and share that information with the Development team on a per-event basis.
- BA/BS degree in marketing, communications or another related field.
- At least three years of prior work experience in a marketing or communications role.
- Prior demonstrated experience producing live and online events required, with experience in large events in a business, nonprofit or academic setting strongly preferred.
- Prior demonstrated experience managing a multi-channel marketing strategy for at least one year.
- Excellent verbal and written communication skills, with comfort speaking to stakeholders at any level (including CEOs, university presidents, board members and the like), as well as speaking in public in front of large digital or live audiences as needed.
- Detail-oriented and able to maintain exceptional organization in a fast-paced environment.
- Must be proficient Microsoft Word, Excel, Outlook, and PowerPoint.
- Must have managed accounts with MailChimp, Wordpress and Hootsuite or equivalent software, with demonstrated experience successfully managing campaigns.
- Outstanding accountability and self-management skills.
- Previous remote work experience is strongly preferred but not required.
- Passion for sustainability and motivation to contribute to a meaningful mission necessary for success and fulfillment in this role.